Trends

Learn more about Performance Marketing & features update of Offer18

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Trends Sep 29, 2026 8 min read

Affiliate Incrementality: Measuring the Sales You Actually Created

Learn how affiliate incrementality differs from attribution, how holdout, geo-matched, and publisher pause tests work, and how to measure the sales your affiliate partners actually create.

Trends Sep 26, 2026

Sub-Affiliate Network Management: Tracking Traffic You Do Not Own

Trends Sep 24, 2026

Top RedTrack Alternatives in 2026: Trackers for Buyers and Networks

Trends Sep 02, 2026

Health and Fitness Affiliate Marketing in 2026: Offers, Traffic and Tracking

Trends Mar 14, 2026

Beyond the Hype: Can AI Actually Increase Your Affiliate Marketing Revenue?

Trends Mar 06, 2026

Affiliate Marketing Trends in Vogue: Insights from Offer18’s Top Management

Trends Jan 05, 2026

How Affiliate Campaign Tracking Software is More Than Just Talk

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